Most print methods sit on top of a garment. Sublimation becomes part of it. Kim and Kara break down the science behind dye-fusion printing — why it's permanent, vibrant, and the go-to method for performance wear and full-coverage designs.

Your logo is only half the story. The blank underneath — the fabric, the fit, the weight — determines whether your merch becomes someone's favorite hoodie or ends up in a donation bin. Kim and Kara break down exactly how to choose the right garment for your brand, your audience, and your decoration method.