Digital ad costs are climbing and attention is harder to earn than ever. Kim and Kara make the case for why physical marketing deserves a dedicated line item in your 2026 budget — and exactly how to allocate it for maximum return.

Most brands treat custom merch as an expense to minimize. Kim and Kara make the case for why premium branded merchandise is one of the smartest investments a business can make — and exactly how to make it pay off.

The best piece of branded merch can do something a sales pitch never could — make someone feel genuinely valued. Kim and Kara break down the psychology behind why premium swag builds relationships, closes deals, and keeps clients coming back.