Keen 2 Keep
Ideas & Insights
Practical thinking on custom merch, brand strategy, and why quality is the only thing that actually gets kept — from the studio that reviews every order by hand.
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The "Landfill" Test for Brand Managers
Most branded merch doesn't make it past the break room free pile. Kim and Kara share the one question every brand manager should ask before placing a merch order — and why the answer could save your budget.